Concept Development
Helping you to articulate your vision with confidence. Our expertise will guide you though challenges to make the best decisions.
Concept Development
Helping you to articulate your vision with confidence. Our expertise will guide you though challenges to make the best decisions.
“Concept Development is the foundation of every successful interior design project. It involves defining the core ideas, themes, and aesthetics that guides the entire design process. With our expertise, we’ll work with you to transform your vision into a tangible plan.”
"Concept Development is the foundation of every successful interior design project. It involves defining the core ideas, themes, and aesthetics that guides the entire design process. With our expertise, we’ll work with you to transform your vision into a tangible plan."
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Benefits of concept development
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Concept development helps clarify your vision, ensuring that the design aligns with your personal tastes, lifestyle, and functional requirements. It sets the direction for the entire project.
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Through concept development, a consistent design theme is established, ensuring that all elements of the project work together harmoniously. This cohesion leads to a more aesthetically pleasing and well-thought-out space.
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By thoroughly exploring the concept before implementation, the risk of design errors and costly changes during construction is minimized. A well-developed concept helps ensure that the design is practical and meets functional needs.
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Although detailed budgeting might not be part of concept development, it helps establish a general budget framework. This allows clients to understand the potential costs and make design decisions that align with their financial expectations.
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When concept development is thorough and well-executed, the chances of project success are significantly higher. It lays a strong foundation for the subsequent phases of design and implementation, leading to a successful and satisfying outcome.
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Concept development allows designers and clients to explore creative ideas and innovative solutions, leading to unique and personalized designs. It provides a space for brainstorming and experimentation without the constraints of immediate execution.
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Concept development involves creating mood boards that gives you a visual representation of the design. This roadmap helps you tv visualize the final result and make informed decisions.
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With a clear concept in place, the design process becomes more efficient. It provides a structured plan that guides the project from start to finish, reducing delays and miscommunication.
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Concept development helps you feel more invested in the project. By working with ui n the creative process and addressing your needs and concerns, you are more likely to be satisfied with the final result.
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Concept development helps clarify your vision, ensuring that the design aligns with your personal tastes, lifestyle, and functional requirements. It sets the direction for the entire project.
-
Through concept development, a consistent design theme is established, ensuring that all elements of the project work together harmoniously. This cohesion leads to a more aesthetically pleasing and well-thought-out space.
-
By thoroughly exploring the concept before implementation, the risk of design errors and costly changes during construction is minimized. A well-developed concept helps ensure that the design is practical and meets functional needs.
Benefits of concept development
-
Although detailed budgeting might not be part of concept development, it helps establish a general budget framework. This allows clients to understand the potential costs and make design decisions that align with their financial expectations.
-
When concept development is thorough and well-executed, the chances of project success are significantly higher. It lays a strong foundation for the subsequent phases of design and implementation, leading to a successful and satisfying outcome.
-
Concept development allows designers and clients to explore creative ideas and innovative solutions, leading to unique and personalized designs. It provides a space for brainstorming and experimentation without the constraints of immediate execution.
-
Concept development involves creating mood boards that gives you a visual representation of the design. This roadmap helps you tv visualize the final result and make informed decisions.
-
With a clear concept in place, the design process becomes more efficient. It provides a structured plan that guides the project from start to finish, reducing delays and miscommunication.
-
Concept development helps you feel more invested in the project. By working with ui n the creative process and addressing your needs and concerns, you are more likely to be satisfied with the final result.
Our Approach & What you’ll recieve
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We begin with an in-depth consultation to understand your vision, lifestyle, preferences, and specific goals for the space. We discuss what you like and dislike, your daily routines, and any unique requirements.
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We establish the scope of the project, including the areas to be designed and the overall objectives. This step sets clear expectations and helps ensure that the concept development aligns with the project's purpose.
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We will visit the site to assess the physical layout, take measurements, and understand existing architectural elements. This analysis helps identify any constraints, opportunities, and unique features to incorporate into the concept.
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We’ll explore different design styles and trends to identify what resonates with the client's preferences. Consider contemporary, traditional, modern, minimalist, industrial, or other styles, and discuss how these can influence the concept.
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We will develop mood boards that represent different design ideas, color palettes, textures, and materials. This step provides a visual reference to help you understand the aesthetic direction of the concept.
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We will draw rough sketches or diagrams to explore spatial layouts, furniture placement, and key design elements. These sketches help visualize the flow and organization of the space.
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Choose color palettes, fabrics, finishes, and other materials types that align with the design style. This step involves selecting elements that will bring the concept to life. This doesn’t include specific selections, you will have to do the selection and sourcing yourself. Sourcing, material and furniture selections have different stand-alone service packages.
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We will use 3D modeling software to create digital renderings of the proposed concept. This allows the client to visualize the space realistically, helping them understand the spatial dynamics and design details. This is a seperate standalone service.
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We will present to you, the initial concept and gather feedback. Discuss any changes or adjustments you may suggest. This collaborative approach helps ensure the concept meets the your expectations.
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Based on your feedback, we will refine the concept to address any concerns or preferences. This may involve making adjustments to the layout, color schemes, or other design elements. Two refinements allowed per project.
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Once the concept is finalized, we will create detailed design documentation, including floor plans, technical drawings, and color/material selections. This documentation serves as a blueprint for future phases of your project.
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We will provide a general estimate of costs for various design elements and discuss potential budget implications. Although detailed budgeting may not be part of concept development, it's important to ensure the concept is financially feasible.
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We will present the final concept to you for approval. We will confirm that it aligns with your vision, and make any final adjustments based on your feedback. One Adjustment allowed per project.
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Although the implementation phase is a separate service. We will offer basic guidance on how to proceed with the concept. This might include recommendations for contractors, suppliers, or additional design services.
Our design approach
What’s Included?
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We begin with an in-depth consultation to understand your vision, lifestyle, preferences, and specific goals for the space. We discuss what you like and dislike, your daily routines, and any unique requirements.
-
We establish the scope of the project, including the areas to be designed and the overall objectives. This step sets clear expectations and helps ensure that the concept development aligns with the project's purpose.
-
We will visit the site to assess the physical layout, take measurements, and understand existing architectural elements. This analysis helps identify any constraints, opportunities, and unique features to incorporate into the concept.
-
We’ll explore different design styles and trends to identify what resonates with the client's preferences. Consider contemporary, traditional, modern, minimalist, industrial, or other styles, and discuss how these can influence the concept.
-
We will develop mood boards that represent different design ideas, color palettes, textures, and materials. This step provides a visual reference to help you understand the aesthetic direction of the concept.
-
We will draw rough sketches or diagrams to explore spatial layouts, furniture placement, and key design elements. These sketches help visualize the flow and organization of the space.
-
Choose color palettes, fabrics, finishes, and other materials types that align with the design style. This step involves selecting elements that will bring the concept to life. This doesn’t include specific selections, you will have to do the selection and sourcing yourself. Sourcing, material and furniture selections have different stand-alone service packages.
-
We will use 3D modeling software to create digital renderings of the proposed concept. This allows the client to visualize the space realistically, helping them understand the spatial dynamics and design details. This is a seperate standalone service.
-
We will present to you, the initial concept and gather feedback. Discuss any changes or adjustments you may suggest. This collaborative approach helps ensure the concept meets the your expectations.
-
Based on your feedback, we will refine the concept to address any concerns or preferences. This may involve making adjustments to the layout, color schemes, or other design elements. Two refinements allowed per project.
-
Once the concept is finalized, we will create detailed design documentation, including floor plans, technical drawings, and color/material selections. This documentation serves as a blueprint for future phases of your project.
-
We will provide a general estimate of costs for various design elements and discuss potential budget implications. Although detailed budgeting may not be part of concept development, it's important to ensure the concept is financially feasible.
-
We will present the final concept to you for approval. We will confirm that it aligns with your vision, and make any final adjustments based on your feedback. One Adjustment allowed per project.
-
Although the implementation phase is a separate service. We will offer basic guidance on how to proceed with the concept. This might include recommendations for contractors, suppliers, or additional design services.
Pricing
$3 Per Square Foot for Individual Services
Our transparent per-square-foot pricing model is a client-focused approach that ensures you receive accurate and transparent pricing tailored to your unique design project and allows us to be the best designers possible.
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The Full Service offers all of the individual services at a great price. It’s made for those who want the complete interior design experience.
The individual services offers stand-alone options for those who are looking for specific interior design help.
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The In-Person option involves onsite visits, measuring, photographing, videoing, and analyzing done by us. Additionally, we take care of the project management and quality check. Lastly, you’ll get face-to-face consultations. This option is tailored for those in or around Los Angeles
The Virtual option allows those living outside of Los Angeles to take advantage of our design services. The measuring, photographing, videoing must done by you and given to us for analysis. Additionally, you’ll have to take care of the in-person project management and quality check. Lastly, you’ll get remote consultations over Zoom.
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The per square footage pricing model calculates your price based on the total square footage of the area being designed. This can be a single room or your whole home. The price is calculated by multiplying $8 or $2 by your total area. To calculate your total area you multiplying the width and length of your space. This will give you your estimate, the final square footage and measuring will be confirmed by us.
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Proportional to project size.
Simplifies Budget Estimation
Offers Fairness and Transparency
Encourages Efficient Use of Space
Allows Us to Get Additional Staff for Larger Projects
As opposed to charging hourly, charing per-square-footage allows us to spend as much time as we need to make your design the best possible without incurring you additional unexpected chargeable hours.
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Step 1. Find the Square Footage of your space by multiplying it’s length and width in feet.
Step 2. Multiply your square footage by $10 or $3 to get your unique price.
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The total cost of our complete design service is $8 per square foot. This amount reflects our overhead, design expertise, and extensive experience. It covers all eight of our core offerings: Concept Development, Space Planning, 3D Previews, Furniture & Decor Selection, Color and Material Selection, Lighting Design, Sourcing, and Project Management.
The cost of individual services is $3 per square foot, also factoring in our overhead, design expertise, and experience. The key difference is that, at this price point, you receive one specific service instead of the full package.
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No additional design fees! This is the beauty of charging per square footage. You have one set price and we will work with you until we deliver the agreed-upon scope of your work!
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No minimums.
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You are allowed a set number of revisions. Additional revisions or major changes during a project will be charged at standard $8 per square footage and new timelines will be set.
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Depending on the project but typically they are. Hallways and stairs affect the design aesthetic of adjacent areas.
FAQ’s
Meet the Principle Designer
Hello, I'm Edgar Urrutia, I am glad you’re here!
I'm an Interior Designer with a degree from California State University, Northridge (CSUN) and two years of professional experience. I’ve worked for a luxury hotel interior design firm and as an assistant to a luxury residential designer based in Los Angeles. My work is all about creating beautiful and functional spaces that tell a story, reflecting my clients' unique personalities and lifestyles. This website marks the start of my life-long journey to build my own residential interior design studio, where I aim to provide comprehensive services that are tailored to individual needs, and to one day launch my own furniture and decor brand.
I'm excited to help bring your design vision to life!
Hello, I'm Edgar Urrutia, I am glad you’re here!
I'm an Interior Designer with a degree from California State University, Northridge (CSUN) and two years of professional experience. I’ve worked for a luxury hotel interior design firm and as an assistant to a luxury residential designer based in Los Angeles. My work is all about creating beautiful and functional spaces that tell a story, reflecting my clients' unique personalities and lifestyles. This website marks the start of my life-long journey to build my own residential interior design studio, where I aim to provide comprehensive services that are tailored to individual needs, and to one day launch my own furniture and decor brand.
I'm excited to help bring your design vision to life!
Meet the Principle Designer
FAQs
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No, concept development focuses on creating the foundational design plan. It doesn't include the implementation or construction phases. However, it serves as a critical step in the overall interior design process and can guide subsequent phases.
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We will deduct $1 per square footage of the full interior design service.
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Yes, the concept development package is designed to be a standalone guide that you can use yourself or with other designers, contractors, or builders. It provides a clear vision for your project, allowing you to continue the design process with confidence.
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Your involvement is crucial in concept development. You'll have the opportunity to provide input, give feedback, and collaborate with your designer. This collaborative approach ensures that the final concept aligns with your vision and expectations.
Interested in Concept Development?
Schedule a Consultation
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